Search for 'su:"Market segmentation"'

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

By Kim, W. Chan. Boston: Harvard Business School Press, 2005 . xv, 240 p.; 24 cm.. 9781591396192

By Anderson, Chris. London: Random House Business Books, 2006 . xii, 238 p.; 24 cm.. 9781905211210

By Kim, W. Chan. New York: Pan Macmillan, 2017 . xi, 319 p. 25 cm.. 9781509832163