APA
Prahalad C. K., Krishnan M. S., . (2008). New age of innovation : driving cocreated value through global networks. New Delhi: Tata McGraw-Hill.
Chicago
Prahalad C K, Krishnan M S, . 2008. New age of innovation : driving cocreated value through global networks. New Delhi: Tata McGraw-Hill.
Harvard
Prahalad C. K., Krishnan M. S., . (2008). New age of innovation : driving cocreated value through global networks. New Delhi: Tata McGraw-Hill.
MLA
Prahalad C K, Krishnan M S, . New age of innovation : driving cocreated value through global networks. New Delhi: Tata McGraw-Hill. 2008.