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Greenberg, Paul

CRM at the speed of light - New Delhi: Tata McGraw-Hill, 2001 - 360 p.; ill.: 24 cm.

ISBN: 9780071590457 (pbk)

Subjects--Topical Terms:
Implementing CRM
Marketing Automation
Partner Relationship Management
Personalization and CRM
Sales Management

Dewey Class. No.: 658.4 / GRE