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Handbook of marketing decision models

Wierenga, Berend

Handbook of marketing decision models - New York: Springer, 2008 - x, 625 p.; ill.: 24 cm. - International series in operations research & management science .

ISBN: 9780387782126 (hbk)

Subjects--Topical Terms:
Marketing -- Decision making -- Mathematical models -- Congresses
Marketing decision models

Dewey Class. No.: 658.802 / WIE

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