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Lusch, Robert F.

Service-dominant logic of marketing : dialog, debate, and directions - Armonk: M.E. Sharpe, 2006 - xviii, 449 p.; ill.: 27 cm.

ISBN: 9780765614919 (pbk)

Subjects--Topical Terms:
Customer services
Marketing -- Philosophy
Relationship marketing

Dewey Class. No.: 658.812 / LUS