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Heath, Chip

Made to stick : why some ideas survive and others die - New York: Random House, 2008 - 323 p.; ill.: 23 cm.

ISBN: 9781400064281 (hbk)

Subjects--Topical Terms:
Contagion (Social psychology)
Context effects (Psychology)
Social psychology

Dewey Class. No.: 302.13 / HEA