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Keegan, Warren J.

Global marketing management - 7th ed. - Delhi: Dorling Kindersley, 2011 - xxiv, 670 p.; ill.: 25 cm.

ISBN: 9788131730911 (pbk)

Subjects--Topical Terms:
Export marketing -- Management
Export marketing -- Management -- Case studies

Dewey Class. No.: 658.84 / KEE