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Berry, Michael J. A.

Data mining techniques : data marketing, sales, and customer support - New York: John Wiley & Sons, 1997 - 454 p.; ill., index: 24 cm.

ISBN: 0471179809 (pbk)

Subjects--Topical Terms:
Business-Data Processing
Data mining
Marketing-Data Processing

Dewey Class. No.: 658.802 / BER