Smith, Gary

Phantom pattern problem : the mirage of big data - Oxford : Oxford University Press, 2020 - vii, 227 p. : ill., (some col.), 21 cm

Includes bibliographical references and index.

Patterns in data are often used as evidence, but how can you tell if that evidence is worth believing? 'The Phantom Pattern Problem' helps readers avoid being duped by data, tricked into worthless investing strategies, or scared out of getting vaccinations. Becoming a sceptical consumer of data is important in this age of Big Data.

9780198864165


Big data
Data Mining
Quantitative research
Computer Science

006.312 / SMI

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