Storytelling with data : a data visualization guide for business professionals
Knaflic, Cole Nussbaumer
Storytelling with data : a data visualization guide for business professionals - Hoboken : Wiley, 2015 - xiii, 267 p. ; ill., (some col.) 24 cm.
Includes bibliographical references and index.
Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data— Storytelling with Data will give you the skills and power to tell it! Storytelling with Data teaches you the fundamentals of data visualisation and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples--ready for immediate application to your next graph or presentation. Sometimes it is easy to generate charts and graphs look fine to you, but don't clearly communicate the information that they represent. Knaflic's own knack for clarity will help you sharpen your message when using data in your business presentations. Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples--ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: understand the importance of context and audience; determine the appropriate type of graph for your situation; recognize and eliminate the clutter clouding your information; direct your audience's attention to the most important parts of your data; think like a designer and utilize concepts of design in data visualization; [and] leverage the power of storytelling to help your message resonate with your audience--Publisher's description. Storytelling with Data expands upon the lessons taught in Nussbaumer's highly-regarded storytelling with data workshops: the importance of context, choosing the right visual display, identifying and eliminating clutter, drawing your audience's attention to where you want them to pay it, and making the data a pivotal point in the story you want to tell. Lessons are grounded in theory and made accessible and tangible through application to numerous real-world examples. This book will help solve the problem of the 3D exploding pie graph and other ineffective visuals by teaching readers, through theory and example, the basics of effective data visualization. The book teaches readers to: Comprehend the difference between poor and effective visuals and identify examples of each. Understand the importance of context and audience when crafting visual communications. Know what type of visual to use given the information that is to be displayed. Recognize clutter that doesn't add information value and be comfortable cutting it from visuals. Employ pre-attentive attributes to direct attention and prove a visual hierarchy of information. Craft a narrative and know what text is essential to aid the audience's interpretation of information. Leverage the power of story to enable data to resonate and stick with the audience. Synthesize lessons learned to transform a poor data visualization into an effective visual story.
9781119002253
Business communication
Computer graphics
Information visualization
Infographics
Technology
001.4226 / KNA
Storytelling with data : a data visualization guide for business professionals - Hoboken : Wiley, 2015 - xiii, 267 p. ; ill., (some col.) 24 cm.
Includes bibliographical references and index.
Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data— Storytelling with Data will give you the skills and power to tell it! Storytelling with Data teaches you the fundamentals of data visualisation and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples--ready for immediate application to your next graph or presentation. Sometimes it is easy to generate charts and graphs look fine to you, but don't clearly communicate the information that they represent. Knaflic's own knack for clarity will help you sharpen your message when using data in your business presentations. Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples--ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: understand the importance of context and audience; determine the appropriate type of graph for your situation; recognize and eliminate the clutter clouding your information; direct your audience's attention to the most important parts of your data; think like a designer and utilize concepts of design in data visualization; [and] leverage the power of storytelling to help your message resonate with your audience--Publisher's description. Storytelling with Data expands upon the lessons taught in Nussbaumer's highly-regarded storytelling with data workshops: the importance of context, choosing the right visual display, identifying and eliminating clutter, drawing your audience's attention to where you want them to pay it, and making the data a pivotal point in the story you want to tell. Lessons are grounded in theory and made accessible and tangible through application to numerous real-world examples. This book will help solve the problem of the 3D exploding pie graph and other ineffective visuals by teaching readers, through theory and example, the basics of effective data visualization. The book teaches readers to: Comprehend the difference between poor and effective visuals and identify examples of each. Understand the importance of context and audience when crafting visual communications. Know what type of visual to use given the information that is to be displayed. Recognize clutter that doesn't add information value and be comfortable cutting it from visuals. Employ pre-attentive attributes to direct attention and prove a visual hierarchy of information. Craft a narrative and know what text is essential to aid the audience's interpretation of information. Leverage the power of story to enable data to resonate and stick with the audience. Synthesize lessons learned to transform a poor data visualization into an effective visual story.
9781119002253
Business communication
Computer graphics
Information visualization
Infographics
Technology
001.4226 / KNA