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Kotler, Philip

Principles of marketing - 10th ed. - Delhi: Prentice Hall of India, 2004 - xxix, 661 p.; ill., index: 28 cm.

ISBN: 8120318390 (pbk)

Subjects--Topical Terms:
Mardketing strategies
Marketing
Marketing -- Principles
Marketing mix
Marketing process

Dewey Class. No.: 658.8 / KOT