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Kardes, Frank R.

Consumer behavior and managerial decision making - 2nd ed. - New Delhi: Prentice Hall of India, 2002 - 457 p.; ill., index: 24 cm.

ISBN: 8120322215 (pbk)

Subjects--Topical Terms:
Consumer behavior
Decision making

Dewey Class. No.: 658.8342 / KAR

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