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Kanuk, Leslie Lazar
Consumer behavior - 8th ed. - New Delhi: Prentice Hall of India, 2004 - xxii, 587 p.; : 24 cm.
ISBN:
8120323505 (pbk)
Subjects--Topical Terms:
Consumer behavior
Motivation research (Marketing)
Dewey Class. No.:
658.8342 / SCH
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