Koha online

Normal view MARC view ISBD view

Rud, Olivia Parr

Data mining : modeling data for marketing, risk and customer relationship management - New York: Wiley-Dreamtech India, 2003 - xxiv, 365 p.; ill.: 24 cm.

ISBN: 8126504412 (pbk)

Subjects--Topical Terms:
Customer services -- Data processing
Data mining
Marketing -- Data processing

Dewey Class. No.: 006.3 / RUD