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Kotler, Philip

Marketing management - 12th ed. - New Delhi: Dorling Kindersley, 2007 - xliii, 621 p.; [40] p. : col. ill.: 29 cm.

ISBN: 8131702006 (pbk)

Subjects--Topical Terms:
Marketing -- Management

Dewey Class. No.: 658.8 / KOT

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