| 000 -LEADER |
|---|
| fixed length control field |
00409nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
161214s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780130467096 |
| Terms of availability |
pbk |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
004 |
| Item number |
REE |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Reed, David |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Balanced Introduction to Computer Science |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Jersey: |
| Name of publisher, distributor, etc |
Pearson Education, |
| Date of publication, distribution, etc |
2005 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 371 p.; |
| Other physical details |
ill.: |
| Dimensions |
26 cm. |
| 365 ## - TRADE PRICE |
|---|
| Price type code |
INR |
| Price amount |
3595.80 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Effective advertising is, almost always, persuasive advertising. While not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out strategies for advertisers to adopt and illustrating the theories at work." "Offering not only conceptual and theoretical grounding in persuasive techniques, Persuasion in Advertising also provides concrete empirical research that is uniquely incorporated into a marketing textbook format. The authors cover topics including: difficulties of persuasion, rationality and emotion in persuasion, positive reinforcement techniques and cognitive approaches to persuasion.".
"To illuminate these theories, the book includes original case studies on campaigns as diverse as Death Cigarettes, Mecca Cola, the Oxo Family and Renault Clio, as well as recent advertisements from BMW, McDonald's, Omega and Silk Cut." "This book is essential reading for all marketing students and academics."--BOOK JACKET. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Computer science |
|
|---|
| Topical term or geographic name as entry element |
HTML |
|
|---|
| Topical term or geographic name as entry element |
Data representation |
|
|---|
| Topical term or geographic name as entry element |
JavaScript |
|
|---|
| Topical term or geographic name as entry element |
history of computers |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Books |