000 -LEADER |
fixed length control field |
00642nam a2200181Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
161214s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0471213268 |
Terms of availability |
(hbk) |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.827 |
Item number |
WHE |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Wheeler, Alina |
245 #0 - TITLE STATEMENT |
Title |
Designing brand identity : a complete guide to creating, building, and maintaining strong brands |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New Jersey: |
Name of publisher, distributor, etc |
John Wiley & Sons, |
Date of publication, distribution, etc |
2003 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
v, 229 p.; |
Other physical details |
[8] p. of plates : ill.: |
Dimensions |
28 cm. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising -- Brand name products |
|
Topical term or geographic name as entry element |
Brand name products |
|
Topical term or geographic name as entry element |
Brand name products -- Marketing -- Management |
|
Topical term or geographic name as entry element |
Trademarks -- Design |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Item type |
Books |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
-- |
16355Cambridge University Press |