| 000 -LEADER |
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| fixed length control field |
nam a22 7a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
170217b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780007368549 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
153 |
| Item number |
ARI |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Ariely, Dan |
| 245 ## - TITLE STATEMENT |
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| Title |
Predictably irrational : the hidden forces that shape our decisions |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
New York |
| Name of publisher, distributor, etc |
Harper |
| Date of publication, distribution, etc |
2008 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 280 p. |
| Other physical details |
ill. |
| Dimensions |
23 cm |
| 365 ## - TRADE PRICE |
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| Price type code |
INR |
| Price amount |
399.00 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Consumers |
|
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| Topical term or geographic name as entry element |
Decision making |
|
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| Topical term or geographic name as entry element |
Thought and thinking |
|
|---|
| Topical term or geographic name as entry element |
Reasoning |
|
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| Topical term or geographic name as entry element |
Economics |
|
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| Topical term or geographic name as entry element |
Psychological aspects |
|
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| Topical term or geographic name as entry element |
Consumer behavior |
|
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| Topical term or geographic name as entry element |
Sexual Arousal |
|
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| Topical term or geographic name as entry element |
Securites Exchange Commition |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Item type |
Books |