| 000 -LEADER |
|---|
| fixed length control field |
nam a22 7a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180327b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780765626080 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.575 |
| Item number |
KAH |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kahn, Kenneth B. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Product planning essentials |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
Routledge, |
| Date of publication, distribution, etc |
2011 |
| Place of publication, distribution, etc |
New York: |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 267 p. |
| Other physical details |
ill. |
| Dimensions |
24 cm. |
| 365 ## - TRADE PRICE |
|---|
| Price type code |
GBP |
| Price amount |
39.99, 3579.00 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
New products - Management |
|
|---|
| Topical term or geographic name as entry element |
Product management |
|
|---|
| Topical term or geographic name as entry element |
Product planning |
|
|---|
| Topical term or geographic name as entry element |
Technology Segmentation |
|
|---|
| Topical term or geographic name as entry element |
Intellectual Property |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Books |