| 000 -LEADER |
|---|
| fixed length control field |
cam a22 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180321b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781509832163 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Item number |
KIM |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kim, W. Chan |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Blue ocean shift : beyond competing - proven steps to inspire confidence and seize new growth |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
Pan Macmillan, |
| Date of publication, distribution, etc |
2017 |
| Place of publication, distribution, etc |
New York: |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 319 p. |
| Other physical details |
ill. |
| Dimensions |
25 cm. |
| 365 ## - TRADE PRICE |
|---|
| Price type code |
INR |
| Price amount |
899.00 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Following up on 2015's Blue Ocean Strategy, Drs. W. Chan Kim and Renée Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth. They guide you step-by-step through taking your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools, Kim and Mauborgne deliver a guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Market segmentation |
|
|---|
| Topical term or geographic name as entry element |
Entrepreneurship |
|
|---|
| Topical term or geographic name as entry element |
Leadership |
|
|---|
| Topical term or geographic name as entry element |
Business and economics management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mauborgne, Renee |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Books |