| 000 -LEADER |
|---|
| fixed length control field |
nam a22 7a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
180323b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780593077900 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
025.52068 |
| Item number |
GAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Galloway, Scott |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Four : the hidden DNA of amazon, apple, facebook and google |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
Penguin Random House, |
| Date of publication, distribution, etc |
2017 |
| Place of publication, distribution, etc |
United Kingdom |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 310 p. |
| Other physical details |
ill. |
| Dimensions |
24 cm. |
| 365 ## - TRADE PRICE |
|---|
| Price type code |
INR |
| Price amount |
699.00 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them? In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Apple Computer |
|
|---|
| Topical term or geographic name as entry element |
Google Firm |
|
|---|
| Topical term or geographic name as entry element |
Consumer behavior |
|
|---|
| Topical term or geographic name as entry element |
Computer industry |
|
|---|
| Topical term or geographic name as entry element |
Entrepreneurship |
|
|---|
| Topical term or geographic name as entry element |
Economic History |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Books |