| 000 -LEADER |
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| fixed length control field |
nam a22 7a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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180322b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781851244317 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
686.22409 |
| Item number |
LOX |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Loxley, Simon |
| 245 ## - TITLE STATEMENT |
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| Title |
Type is beautiful : the story of fifty remarkable fonts |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc |
The Bodleian Library, |
| Date of publication, distribution, etc |
2016 |
| Place of publication, distribution, etc |
Oxford: |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
vii, 262 p. |
| Other physical details |
ill. |
| Dimensions |
23 cm. |
| 365 ## - TRADE PRICE |
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| Price type code |
USD |
| Price amount |
35.00/ Rs. 2327.50 |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc |
Behind every typeface is a story ' who designed it, and why? What are its distinctive characteristics, and what cultural baggage does it carry? This book explores fifty of the most remarkable typefaces, dating from the birth of European printing in the fifteenth century (and the type used in the Gutenberg Bible ' the first significant book to be printed in Europe) to the present day. It features key examples in the aesthetic development of typography (Caslon, Baskerville, Bodoni) and those fonts which have made a significant impact on the wider world. Many fonts have added style to something culturally important (such as Johnston Sans on the London Underground), or assumed a cultural significance of their own, sometimes by accident. The designer of Comic Sans, for example, created the typeface for use in speech bubbles for a Microsoft programme, never expecting it to become one of the world's favourite ' and also most maligned ' fonts. Through the fonts this book also examines the often colourful lives of the key designers in the evolution of typography: Johannes Gutenberg, William Caslon, Nicolas Jenson, Stanley Morison and William Morris, among others ' including one who threw his unique set of metal type into the Thames to prevent others from misusing it ' and the enduring influence they have had on print culture. Of equal appeal to general readers, designers and typographers, this book is a vibrant cultural guide to the aesthetic choices we make in order to spread the word. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Caslon |
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| Topical term or geographic name as entry element |
Typewriter Faces |
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| Topical term or geographic name as entry element |
Goudy Old Style |
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| Topical term or geographic name as entry element |
Times New Roman |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
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| Item type |
Books |