| 000 -LEADER |
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| fixed length control field |
nam a22 7a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
180327b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780500518496 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
686.224 |
| Item number |
HEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Heller, Steven |
| 245 ## - TITLE STATEMENT |
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| Title |
Slab serif : a century of bold letterforms |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc |
Thames & Hudson, |
| Date of publication, distribution, etc |
2016 |
| Place of publication, distribution, etc |
London: |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
351 p. |
| Other physical details |
ill. |
| Dimensions |
25 cm. |
| 365 ## - TRADE PRICE |
|---|
| Price type code |
GBP |
| Price amount |
22.50/ Rs. 2013.75 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Since being introduced in the 19th century, when they were considered the bastard cousins of more refined serif types, slab serif typefaces have become ubiquitous. Prized for their bold visual impact and versatility, they are used on a broad variety of demonstrative communications, from posters and newspapers to product packaging. In 1931, Morris Fuller Benton created the Stymie typeface, a reworking of a slab serif type popular in Europe at that time: Memphis. The IBM logo is one of the most famous slab serif marks: it began as Stymie and was refined by Paul Rand. Slabs come in many iterations and are recognized as a face with many characters - and nationalities. Following the cult typography volumes Scripts, Shadow Type and Stencil Type, this new volume artfully selects classic examples to present fresh and unexpected typographic ideas. The authors employ their decades of combined experience as art directors to present hundreds of wonderful examples in a visual resource that will delight and inspire today's designers. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Printing - History |
|
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| Topical term or geographic name as entry element |
Type and type-founding |
|
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| Topical term or geographic name as entry element |
American |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Fili, Louise |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
|
| Item type |
Books |