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Rhetoric : a very short introduction (Record no. 29422)

MARC details
000 -LEADER
fixed length control field nam a22 7a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190527b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199651368
Terms of availability (pbk)
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 808
Item number TOY
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Toye, Richard
245 ## - TITLE STATEMENT
Title Rhetoric : a very short introduction
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxford :
Name of publisher, distributor, etc Oxford University Press,
Date of publication, distribution, etc 2013
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 122 p. :
Other physical details ill. ;
Dimensions 17.4 cm.
365 ## - TRADE PRICE
Price type code INR
Price amount 299.00
Unit of pricing 00
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc Rhetoric was once an essential part of western education. Aristotle wrote an important treatise on it and Demosthenes remains famous to this day for his skills as a rhetorician. But skill with rhetoric today is no longer admired. Rhetoric is often seen as a synonym for shallow, deceptive language-empty words, empty rhetoric--and therefore as something quite negative. But if we view rhetoric in more neutral terms, as the "art of persuasion," it is clear that we are all forced to engage with it at some level, if only because we are constantly exposed to the rhetoric of others. In this Very Short Introduction, Richard Toye explores the purpose of rhetoric. Rather than presenting a defense of it, he considers it as the foundation-stone of civil society, and an essential part of any democratic process. Using wide-ranging examples from ancient Greece, medieval Islamic preaching, the wartime speeches of Winston Churchill, and modern cinema, Toye considers why we should all have an appreciation of the art of rhetoric.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Rhetoric
Topical term or geographic name as entry element History
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     DAU DAU 24/05/2019 Baroda Book Corporation 299.00   808 TOY 031940 27/05/2019 Books