| 000 -LEADER |
|---|
| fixed length control field |
nam a22 7a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190625b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783662492741 |
| Terms of availability |
(hbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
004.6 |
| Item number |
LIN |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Linnhoff-Popien, Claudia |
| Relator term |
edt |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Digital marketplaces unleashed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Germany : |
| Name of publisher, distributor, etc |
Springer, |
| Date of publication, distribution, etc |
2018 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxiii, 935 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
99.99 |
| Price type code |
EUR |
| Unit of pricing |
00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
This collection of different views on how digitalization is influencing various industrial sectors addresses essential topics like big data and analytics, fintech and insuretech, cloud and mobility technologies, disruption and entrepreneurship. The technological advances of the 21st century have been massively impacted by the digital upheaval: there is no future without digitalization. The sale of products and services has left the classical point of sale and now takes place on a variety of channels. Whether in the automotive industry, travel and traffic, in cities, or the financial industry – newly designed ecosystems are being created everywhere; data is being generated and analyzed in real time; and companies are competing for mobile access channels to customers in order to gain knowledge about their individual contexts and preferences. In turn, customers can now publicly share their opinions, experiences and knowledge as User Generated Content, allowing them to impact the market and empowering them to build or destroy trust. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Special purpose computers |
|
|---|
| Topical term or geographic name as entry element |
Software engineering |
|
|---|
| Topical term or geographic name as entry element |
Information technology |
|
|---|
| Topical term or geographic name as entry element |
Electronic commerce |
|
|---|
| Topical term or geographic name as entry element |
Marketing research |
|
|---|
| Topical term or geographic name as entry element |
Application software |
|
|---|
| Topical term or geographic name as entry element |
Computer Science |
|
|---|
| Topical term or geographic name as entry element |
Emerging Markets |
|
|---|
| Topical term or geographic name as entry element |
Globalization |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schneider, Ralf |
| Relator term |
edt |
|
|---|
| Personal name |
Zaddach, Michael |
| Relator term |
edt |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Books |