| 000 -LEADER |
|---|
| fixed length control field |
a |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
200303b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789353450847 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.409 |
| Item number |
SIT |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sitapati, Sudhir |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
CEO factory : management lessons from Hindustan Unilever |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
Juggernaut Books |
| Date of publication, distribution, etc |
2019 |
| Place of publication, distribution, etc |
New Delhi |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvi, 241 p. |
| Dimensions |
22 cm. |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
599.00 |
| Price type code |
INR |
| Unit of pricing |
00 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Why are there so many CEOs across industries in India who are ex-Unilever people? What is the company’s secret management training sauce? Why is it easier to create a new market than to grab a slice of an existing one? How is it actually smarter to stock your product in smaller quantities in a store than to aggressively push orders? And why you should never, ever believe that pricing down your product will get you more customers. Sharp, insightful and entertaining, The CEO Factory is an MBA course in a single book. https://www.juggernaut.in/books/ceo-factory-management-lessons-from-hindustan-uni
|
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business Management |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
|
|---|
| Topical term or geographic name as entry element |
Branding Product |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Books |