| 000 -LEADER |
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| fixed length control field |
a |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
210330b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781786273840 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.575 |
| Item number |
RAY |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Raymond, Martin |
| 245 ## - TITLE STATEMENT |
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| Title |
Trend forecaster’s handbook |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc |
Laurence King Publishing, |
| Date of publication, distribution, etc |
2020 |
| Place of publication, distribution, etc |
London : |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
240 p. |
| Dimensions |
29 cm. |
| 365 ## - TRADE PRICE |
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| Price amount |
2996.00 |
| Price type code |
INR |
| Unit of pricing |
00 |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc |
Sharp, in-depth and highly visual, this is the fully revised textbook and teaching aid for students, tutors and in-house learning and development teams keen to know more about the world of trends, forecasting, innovation thinking and strategic foresight. Designed and written as a practical how to guide for design, marketing, brand and innovation studies students, updated chapters include the latest research and industry case studies on superforecasting, three horizon scanning, scenario planning, foresight framework building and the creation and running of your own trend and innovation sprints. Students also have a chance to mix and merge the worlds of forecasting with future studies as we look at how techniques and processes such as the Delphi Method, cross-impact analysis, futures wheels and backcasting are being used by next generation forecasters to expand the ways they map, assess and define the needs and behaviours of tomorrow's consumers. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Consumer behaviour |
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| Topical term or geographic name as entry element |
Consumers attitude |
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| Topical term or geographic name as entry element |
Motivation research |
|
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| Topical term or geographic name as entry element |
New product |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
|
| Item type |
Books |