| 000 -LEADER |
|---|
| fixed length control field |
a |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220826b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780822323907 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.23450954 |
| Item number |
MAN |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mankekar, Purnima |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Screening culture, viewing politics : an ethnography of television, womanhood, and nation in postcolonial India |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
Duke University Press, |
| Date of publication, distribution, etc |
1999 |
| Place of publication, distribution, etc |
Durham : |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 429 p.; |
| Other physical details |
ill. some colour images |
| Dimensions |
23 cm |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
22.99 |
| Price type code |
GBP |
| Unit of pricing |
99.60 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
In Screening Culture, Viewing Politics Purnima Mankekar presents a cutting-edge ethnography of television-viewing in India. With a focus on the responses of upwardly-mobile, yet lower-to-middle class urban women to state-sponsored entertainment serials, Mankekar demonstrates how television in India has profoundly shaped women’s place in the family, community, and nation, and the crucial role it has played in the realignment of class, caste, consumption, religion, and politics.Mankekar examines both “entertainment” narratives and advertisements designed to convey particular ideas about the nation. Organizing her study around the recurring themes in these shows—Indian womanhood, family, community, constructions of historical memory, development, integration, and sometimes violence—Mankekar dissects both the messages televised and her New Delhi subjects’ perceptions of and reactions to these messages. In the process, her ethnographic analysis reveals the texture of these women’s daily lives, social relationships, and everyday practices. Throughout her study, Mankekar remains attentive to the tumultuous historical and political context in the midst of which these programs’ integrationalist messages are transmitted, to the cultural diversity of the viewership, and to her own role as ethnographer. In an enlightening epilogue she describes the effect of satellite television and transnational programming to India in the 1990s.Through its ethnographic and theoretical richness, Screening Culture, Viewing Politics forces a reexamination of the relationship between mass media, social life, and identity and nation formation in non-Western contexts. As such, it represents a major contribution to a number of fields, including media and communication studies, feminist studies, anthropology, South Asian studies, and cultural studies. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social aspects |
|
|---|
| Topical term or geographic name as entry element |
Television in community development |
|
|---|
| Topical term or geographic name as entry element |
India |
|
|---|
| Topical term or geographic name as entry element |
Television networks |
|
|---|
| Topical term or geographic name as entry element |
Women's studies |
|
|---|
| Topical term or geographic name as entry element |
Bhav,Rasa |
|
|---|
| Topical term or geographic name as entry element |
Doordarshan |
|
|---|
| Topical term or geographic name as entry element |
Draupadi |
|
|---|
| Topical term or geographic name as entry element |
Feminist |
|
|---|
| Topical term or geographic name as entry element |
Ramayan |
|
|---|
| Topical term or geographic name as entry element |
Secularism |
|
|---|
| Topical term or geographic name as entry element |
Tamas |
|
|---|
| Topical term or geographic name as entry element |
Shakuntala |
|
|---|
| Topical term or geographic name as entry element |
Viewers |
|
|---|
| Topical term or geographic name as entry element |
Screeen violence |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Books |