| 000 -LEADER |
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| fixed length control field |
a |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
220820b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781847942784 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.11 |
| Item number |
CHE |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Chen, Andrew |
| 245 ## - TITLE STATEMENT |
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| Title |
The cold start problem : using network effects to scale your product |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc |
Random House Business, |
| Date of publication, distribution, etc |
2021 |
| Place of publication, distribution, etc |
London : |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
vii, 386 p. ; |
| Other physical details |
ill. |
| Dimensions |
24 cm |
| 365 ## - TRADE PRICE |
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| Price amount |
799.00 |
| Price type code |
INR |
| Unit of pricing |
01 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc |
Includes bibliographical references. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc |
Why do some products take off? And what can we learn from them? The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem. Andrew Chen has a solution. As a partner at the pre-eminent VC firm Andreesen Horowitz, he has invested in some of the world's fastest-growing companies. Along the way, he's become one of the most renowned bloggers in tech - hailed by Wired as a 'true Silicon Valley insider'. Now, Chen reveals how any organisation can surmount the cold start problem. His solution lies in the network effect: the way a service improves as more people sign up. It means that today's leading products - from Wikipedia to to WhatsApp - get more powerful with every additional user. Drawing on interviews with the founders of LinkedIn, Zoom, Uber, Dropbox, Tinder, Airbnb and more, Chen unpicks how to start and scale these network effects. He reveals how to build an 'atomic network' that is just big enough to sustain itself. He uncovers how to spot the tipping point after which growth takes care of itself. And he explores why some big companies manage to sustain viral network effects for years (while others quickly stop growing). The result is a one-stop guide to scaling a product, road-tested at some of the world's most valuable companies. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Strategic planning |
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| Topical term or geographic name as entry element |
Business networks |
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| Topical term or geographic name as entry element |
Entrepreneurship |
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| Topical term or geographic name as entry element |
New business enterprises |
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| Topical term or geographic name as entry element |
Social networks |
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| Topical term or geographic name as entry element |
Investments |
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| Topical term or geographic name as entry element |
Market saturation |
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| Topical term or geographic name as entry element |
Collaboration |
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| Topical term or geographic name as entry element |
Knowledge capital |
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| Topical term or geographic name as entry element |
Start ups |
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| Topical term or geographic name as entry element |
Case studies |
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| Topical term or geographic name as entry element |
Business growth |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
|
| Item type |
Books |