| 000 -LEADER |
|---|
| fixed length control field |
a |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
230420b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780367515027 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Item number |
FOR |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Foroudi, Mohammad Mahdi |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Corporate brand design : developing and managing brand identity |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
Routledge, |
| Place of publication, distribution, etc |
Abingdon : |
| Date of publication, distribution, etc |
2022 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 270 p. ; |
| Other physical details |
ill. |
| Dimensions |
25 cm |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
36.99 |
| Price type code |
GBP |
| Unit of pricing |
104.20 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
\Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design and their stakeholders. The book begins its approach with a literature review, to provide an overview of current thinking on the subject and establish a theoretical framework. The following sections cover key stages during the corporate brand development process: brand signature design, its components and impact on brand reputation; website design and how it builds customer perception of the brand; corporate architecture design and the branding of space and place; brand experience design from a sensuality perspective. International case studies from a range of industries feature in each chapter to demonstrate how the theory translates to practice, alongside case questions to cement learning and definitions of the key constructs. By combining academic theory with practical case studies and examples, readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand. The book is a useful resource for advanced undergraduate and postgraduate students of strategic brand management, corporate brand design and visual identity, and marketing communications. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Corporate logo |
|
|---|
| Topical term or geographic name as entry element |
Architecture |
|
|---|
| Topical term or geographic name as entry element |
Brand signature |
|
|---|
| Topical term or geographic name as entry element |
Consumer loyalty |
|
|---|
| Topical term or geographic name as entry element |
Corporate image |
|
|---|
| Topical term or geographic name as entry element |
Environmental design |
|
|---|
| Topical term or geographic name as entry element |
Human sense |
|
|---|
| Topical term or geographic name as entry element |
Physical environment |
|
|---|
| Topical term or geographic name as entry element |
Visual design |
|
|---|
| Topical term or geographic name as entry element |
Sensory marketing |
|
|---|
| Topical term or geographic name as entry element |
Concept branding |
|
|---|
| Topical term or geographic name as entry element |
Website branding |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Foroudi, Pantea |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Books |