Integrated storytelling by design : concepts, principles and methods for new narrative dimensions (Record no. 31973)
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| 000 -LEADER | |
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| fixed length control field | a |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230420b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780367856977 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 808.543 |
| Item number | PAU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Paulsen, Klaus Sommer |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated storytelling by design : concepts, principles and methods for new narrative dimensions |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Routledge, |
| Place of publication, distribution, etc | London : |
| Date of publication, distribution, etc | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 274 p. ; |
| Other physical details | ill., |
| Dimensions | 24 cm |
| 365 ## - TRADE PRICE | |
| Price amount | 29.99 |
| Price type code | GBP |
| Unit of pricing | 104.20 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index.<br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This pioneering work equips you with the skills needed to create and design powerful stories and concepts for interactive, digital, multi-platform storytelling, and experience design that will take audience engagement to the next level. Klaus Sommer Paulsen presents a bold new vision of what storytelling can become if it is reinvented as an audience-centric design method. His practices unlock new ways of combining story with experience for a variety of existing, new and upcoming platforms. Merging theory and practice, storytelling and design principles, this innovative toolkit instructs the next generation of creators on how to successfully balance narratives, design, and digital innovation to develop strategies and concepts that both apply and transcend current technology. Packed with theory and exercises intended to unlock new narrative dimensions, Integrated Storytelling by Design is a must-read for creative professionals looking to shape the future of themed, branded and immersive experiences. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Audience centric design method |
| Topical term or geographic name as entry element | Brand storytelling |
| Topical term or geographic name as entry element | Contextual audience design |
| Topical term or geographic name as entry element | Dynamic audience engagement |
| Topical term or geographic name as entry element | Experimental marketing |
| Topical term or geographic name as entry element | Micro stories |
| Topical term or geographic name as entry element | Narrative design |
| Topical term or geographic name as entry element | Audience |
| Topical term or geographic name as entry element | Story sphere |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Checked out | Date last seen | Date last borrowed | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | DAU | DAU | 31/03/2023 | 3124.96 | 4 | 808.543 PAU | 033835 | 15/05/2026 | 10/12/2025 | 10/12/2025 | Books |