| 000 -LEADER |
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| fixed length control field |
a |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
230811b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780415249447 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
302.2 |
| Item number |
VAN |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Van Leeuwen, Theo |
| 245 ## - TITLE STATEMENT |
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| Title |
Introducing social semiotics |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc |
Routledge, |
| Date of publication, distribution, etc |
2005 |
| Place of publication, distribution, etc |
London : |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 301 p. ; |
| Other physical details |
ill., |
| Dimensions |
25 cm |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
36.99 |
| Price type code |
GBP |
| Unit of pricing |
108.40 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc |
Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places, advertising jingles, photojournalism and the rhythm of a rapper's speech provide readers with the knowledge and skills they need to be able to analyse and also produce successful multimodal texts and designs." "The book traces the development of semiotic resources through particular channels such as the history of the press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology." "Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Semiotics Social aspects |
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| Topical term or geographic name as entry element |
Sociolinguistics |
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| Topical term or geographic name as entry element |
Communication |
|
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| Topical term or geographic name as entry element |
Discourse analysis |
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| Topical term or geographic name as entry element |
Pictorial integration |
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| Topical term or geographic name as entry element |
Textual integration |
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| Topical term or geographic name as entry element |
Cultural values |
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| Topical term or geographic name as entry element |
Advertisements |
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| Topical term or geographic name as entry element |
Page composition |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
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| Item type |
Books |