| 000 -LEADER |
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| fixed length control field |
a |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
230811b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780815349051 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.2 |
| Item number |
VAN |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Van Leeuwen, Theo |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Multimodality and identity |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
Routledge, |
| Date of publication, distribution, etc |
2022 |
| Place of publication, distribution, etc |
London : |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
ix, 179 p. ; |
| Other physical details |
ill., (some color), |
| Dimensions |
24 cm |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
35.99 |
| Price type code |
GBP |
| Unit of pricing |
108.40 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
This book brings together the work of leading theorist, Theo van Leeuwen, on typography, colour, texture, sound and movement, and shows how they are used to communicate identity, both corporate and individual. The book provides a detailed approach to analysing the key elements of multimodal style, and shows how these can be applied to a wide range of domains, including typography, product design, architecture, and animation films. Combining sociological insights into contemporary forms of identity with multimodal approaches to analyzing how these identities are expressed, the text is richly illustrated with examples from fashion, the built environment, logos, modern art and more. With sample analyses, this user-friendly text provides clear methods for analysis and creative strategies for the practice of multimodal communication. Providing an invaluable toolkit to analysing the key elements of multimodal design and the way they work together, this book is essential reading for students, teachers and researchers in the field of multimodal communication, whether in communication studies, linguistics, design studies, media studies or the arts. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Typography |
|
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| Topical term or geographic name as entry element |
Bauhaus |
|
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| Topical term or geographic name as entry element |
Color Marketing group |
|
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| Topical term or geographic name as entry element |
Distinctive features |
|
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| Topical term or geographic name as entry element |
Experiential meaning potential |
|
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| Topical term or geographic name as entry element |
Dramaturgical action |
|
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| Topical term or geographic name as entry element |
Functional design |
|
|---|
| Topical term or geographic name as entry element |
Google doodle |
|
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| Topical term or geographic name as entry element |
Identity design |
|
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| Topical term or geographic name as entry element |
Kurt Schwitters |
|
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| Topical term or geographic name as entry element |
Luminosity |
|
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| Topical term or geographic name as entry element |
Metafunction |
|
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| Topical term or geographic name as entry element |
Social semiotics |
|
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| Topical term or geographic name as entry element |
Synaesthesia |
|
|---|
| Topical term or geographic name as entry element |
Texture |
|
|---|
| Topical term or geographic name as entry element |
Timbre |
|
|---|
| Topical term or geographic name as entry element |
Visual communication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Books |