Non-fungible tokens : examining the impact on consumers and marketing strategies (Record no. 32640)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231129b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783031072024 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | SES |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sestino, Andrea |
| 245 ## - TITLE STATEMENT | |
| Title | Non-fungible tokens : examining the impact on consumers and marketing strategies |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Palgrave Macmillan, |
| Date of publication, distribution, etc | 2022 |
| Place of publication, distribution, etc | Cham : |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 98 p. ; |
| Other physical details | ill., |
| Dimensions | 21 cm |
| 365 ## - TRADE PRICE | |
| Price amount | 37.99 |
| Price type code | EUR |
| Unit of pricing | 91.70 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This book focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. Connecting the new NFTs' technologies with academic literature on marketing, the authors highlight future research streams as well as strategies and factors that marketers and managers can use to promote this new type of product.Starting with an overview of the nature and increasing importance of NFTs in marketing, the authors extensively examine the blockchain technology that underlies this new innovation along with its applications. Specifically, by reviewing the existing literature on NFTs, the authors explain the emerging topics and business opportunities offered by NFTs for intellectual property protection, development of new lifestyles, and forms of entertainment.The second part of the book investigates NFTs in three different contexts: art, music, and fashion. By exploring the key behavioral variables that underlie consumers' intentions to purchase NFT-based products (i.e., materialism, status consumption orientation, innovativeness), the authors discuss the various implications for advertising and marketing strategies in such industries.Offering a state-of-the-art look at this new technology, this book presents a guide for scholars and anyone looking for an understanding of NFTs and the opportunities they present. With a preface by Russell Belk. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Status consumption orientation |
| Topical term or geographic name as entry element | Virtual World |
| Topical term or geographic name as entry element | Fashion products |
| Topical term or geographic name as entry element | Artworks |
| Topical term or geographic name as entry element | Intellectual Property |
| Topical term or geographic name as entry element | Marketing strategies |
| Topical term or geographic name as entry element | Innovativeness |
| Topical term or geographic name as entry element | Materialism |
| Topical term or geographic name as entry element | Blockchain Technology |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Guido, Gianluigi |
| Personal name | Peluso, Alessandro M |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | DAU | DAU | 25/11/2023 | 3483.68 | 658.872 SES | 034493 | 29/11/2023 | Books |