| 000 -LEADER |
|---|
| fixed length control field |
nam a22 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240219b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781032176437 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.23 |
| Item number |
DON |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Don, Grady |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The golden age of data : media analytics in study & practice |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
Routledge, |
| Place of publication, distribution, etc |
London : |
| Date of publication, distribution, etc |
2020 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 278 p. ; |
| Other physical details |
ill., |
| Dimensions |
23 cm |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
38.99 |
| Price type code |
₤ |
| Unit of pricing |
110.20 |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
Electronic media research series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Audience and media analytics is more important now than ever, and this latest volume in the cutting-edge BEA Electronic Media Research Series collects some of the top scholars working with big data and analytics today. These chapters describe the development and help define media analytics as an academic discipline and professional practice. Understanding audiences is integral to creating and distributing media messages and the study of media analytics requires knowing a range of skills including research methods, the necessary tools available, familiarity with statistical procedures, and a mindset to provide insights and apply findings. This book summarizes the insights of analytics practitioners regarding the current state of legacy media analysis and social media analytics. Topics covered include the evolution of media technologies, the teaching of media measurement and analytics, the transition taking place in media research, and the use of media analytics to answer meaningful questions, drive content creation, and engage with audiences. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social media analytics |
|
|---|
| Topical term or geographic name as entry element |
Natural Language Processing |
|
|---|
| Topical term or geographic name as entry element |
Mass Communication |
|
|---|
| Topical term or geographic name as entry element |
Live-tweeting |
|
|---|
| Topical term or geographic name as entry element |
Google Analytics |
|
|---|
| Topical term or geographic name as entry element |
Broadcast Education Association |
|
|---|
| Topical term or geographic name as entry element |
Audience engagement |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Books |