Trustworthy online controlled experiments : a practical guide to A/B testing (Record no. 33886)
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| 000 -LEADER | |
|---|---|
| fixed length control field | a |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250424b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781108724265 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.231 |
| Item number | KOH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kohavi, Ron |
| 245 ## - TITLE STATEMENT | |
| Title | Trustworthy online controlled experiments : a practical guide to A/B testing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Cambridge University Press, |
| Date of publication, distribution, etc | 2020 |
| Place of publication, distribution, etc | Cambridge : |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 271 p. ; |
| Other physical details | ill. (some col.), |
| Dimensions | 23 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | 30.99 |
| Price type code | ₤ |
| Unit of pricing | 116.70 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each runs more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for experienced practitioners who want to improve the way they and their organizations make data-driven decisions. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | User-generated content |
| Topical term or geographic name as entry element | Marketing |
| Topical term or geographic name as entry element | Social Media |
| Topical term or geographic name as entry element | Confidence interval |
| Topical term or geographic name as entry element | Delta method |
| Topical term or geographic name as entry element | Guardrail metrics |
| Topical term or geographic name as entry element | Institutional memory |
| Topical term or geographic name as entry element | Null hypothesis |
| Topical term or geographic name as entry element | Online controlled experiments |
| Topical term or geographic name as entry element | Simpson's paradox |
| Topical term or geographic name as entry element | Treatment effect |
| Topical term or geographic name as entry element | Web beacon |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tang, Diane. |
| Personal name | Xu, Ya |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | DAU | DAU | 18/04/2025 | KBD | 3616.53 | 302.231 KOH | 035392 | 24/04/2025 | Books |