IMC : the next generation
By: Schultz, Don.
Contributor(s): Schultz, Heidi.
Material type:
BookPublisher: New Delhi: Tata McGraw-Hill, 2004Description: xxiii, 408 p.; ill.: 24 cm.ISBN: 9780070593923 .Subject(s): Brand name products | Business communication | Customer services | MarketingDDC classification: 658.8
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | 658.8 SCH (Browse shelf) | Available | 013333 |
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| 658.8 PER Basic marketing : a global-managerial approach | 658.8 PER Basic marketing : a global-managerial approach | 658.8 PER Basic marketing : a global-managerial approach | 658.8 SCH IMC : the next generation | 658.8 SHA Improving Marketing Effectiveness | 658.8 SHE Protocols for Secure Electronic Commerce | 658.8 SHI International Handbook of Electronic Commerce |
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