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Product strategy for high technology companies

By: McGrath, Michael E.
Material type: materialTypeLabelBookPublisher: New York: McGraw-Hill, 2000Edition: 2nd ed.Description: xx, 378 p.; : 24 cm.ISBN: 9780071362467 .Subject(s): High technology industries -- Management | Industrial management | Product management | Strategic planningDDC classification: 658.4012
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