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Details for: Creativity in product innovation
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Creativity in product innovation
By:
Goldenberg, Jacob
.
Contributor(s):
Mazursky, David
.
Material type:
Book
Publisher:
New York:
Cambridge University Press,
2002
Description:
224 p.; Illus. Index: 25 cm
.
ISBN:
9780521002493 .
Subject(s):
Failure of Products
|
Management
|
Product Evolution
|
Product Innovation
|
Validation of the Templates Theory
DDC classification:
658.57
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