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Innovation and marketing in the video game industry

By: Wesley, David.
Contributor(s): Barczak, Gloria.
Material type: materialTypeLabelBookPublisher: Farnham: Gower, 2010Description: xiv, 262 p.; ill.: 25 cm.ISBN: 9780566091674 .Subject(s): Video games -- Marketing | Video games industryDDC classification: 794.80688
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