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Details for: Innovation and marketing in the video game industry
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Innovation and marketing in the video game industry
By:
Wesley, David
.
Contributor(s):
Barczak, Gloria
.
Material type:
Book
Publisher:
Farnham:
Gower,
2010
Description:
xiv, 262 p.; ill.: 25 cm
.
ISBN:
9780566091674 .
Subject(s):
Video games -- Marketing
|
Video games industry
DDC classification:
794.80688
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794.80688 WES (
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