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Details for: Shakespeare, Einstein and the bottom line : the marketing of higher education
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Shakespeare, Einstein and the bottom line : the marketing of higher education
By:
Kirp, David L
.
Material type:
Book
Publisher:
Cambridge:
Harvard University Press,
2003
Description:
328 p.; index: 24 cm
.
ISBN:
9780674011465 .
Subject(s):
Education, Higher -- Public relations -- United States
|
Education
|
Higher education
|
Marketing of higher education
|
Universities and colleges -- United States -- Marketing
DDC classification:
378.73
List(s) this item appears in:
Albert Einstein
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378.73 KIR (
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009185
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