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Details for: Marketing today's academic library : a bold new approach to communicating with students
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Marketing today's academic library : a bold new approach to communicating with students
By:
Mathews, Brian
.
Material type:
Book
Publisher:
Chicago:
American Library Association,
2009
Description:
xv, 171 p.; ill.: 23 cm
.
ISBN:
9780838909843 .
Subject(s):
Academic libraries -- Marketing
|
Academic libraries -- Public relations
|
Advertising -- Librarie
|
Libraries and students
DDC classification:
021.7
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