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Marketing today's academic library : a bold new approach to communicating with students

By: Mathews, Brian.
Material type: materialTypeLabelBookPublisher: Chicago: American Library Association, 2009Description: xv, 171 p.; ill.: 23 cm.ISBN: 9780838909843 .Subject(s): Academic libraries -- Marketing | Academic libraries -- Public relations | Advertising -- Librarie | Libraries and studentsDDC classification: 021.7
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