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Reverse innovation : create far from home, win everywhere

By: Govindarajan, Vijay.
Contributor(s): Trimble, Chris.
Material type: materialTypeLabelBookPublisher: Boston: Harvard Business Press, 2012Description: xv, 229 p.; ill.: 24 cm.ISBN: 9781422157640 .Subject(s): BUSINESS & ECONOMICS / Management | International business enterprises -- Management -- Case studies | Strategic planning -- Case studies | Technological innovations -- Management -- Case studiesDDC classification: 658.4063
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