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First mile : a launch manual for getting great ideas into the market

By: Anthony, Scott D.
Material type: materialTypeLabelBookPublisher: Boston: Harvard Business Review Press, 2014Description: 242 p.; : 22 cm.ISBN: 9781422171769 .Subject(s): Business planning | New products | New products -- Management | Success in business | Technological innovationsDDC classification: 658.575
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