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Marketing the best deal in town : your library

By: Rossiter, Nancy.
Material type: materialTypeLabelBookPublisher: Oxford: Chandos, 2008Description: xvii, 218 p.; ill.: 24 cm.ISBN: 9781843343059 .Subject(s): Advertising -- Libraries | Libraries and community | Public libraries -- Administration | Public relations -- LibrariesDDC classification: 021.7
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