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Details for: Global marketing management
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Global marketing management
By:
Keegan, Warren J
.
Contributor(s):
Bhargava, Naval K
.
Material type:
Book
Publisher:
Delhi:
Dorling Kindersley,
2011
Edition:
7th ed
.
Description:
xxiv, 670 p.; ill.: 25 cm
.
ISBN:
9788131730911 .
Subject(s):
Export marketing -- Management
|
Export marketing -- Management -- Case studies
DDC classification:
658.84
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658.84 KEE (
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Formal modelling in electronic commerce
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