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Marketing paradigms for emerging economies

By: Sinha, Piyush Kumar.
Contributor(s): Oburai, Prathap | Sood, Vandana.
Material type: materialTypeLabelBookPublisher: New Delhi: Allied Publishers, 2009Description: xx, 604 p.; ill.: 25 cm.ISBN: 9788184244038 .Subject(s): Developing countries -- Economic conditions -- Congresses | Marketing -- Developing countries -- Congresses | Marketing research | Mixed economy -- Developing countries -- Congresses | Paradigms (Social sciences)DDC classification: 658.80091724
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