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Shoveling smoke : advertising and globalization in contemporary India

By: Mazzarella, William.
Material type: materialTypeLabelBookPublisher: New Delhi: Duke University Press, 2003Description: xvi, 364 p.; ill.: 23 cm.ISBN: 019567040X .Subject(s): Advertising -- India | Advertising -- Social aspects -- India | Consumption (Economics) -- India | Globalization -- Economic aspects -- India | Marketing -- IndiaDDC classification: 659.10954
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