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Power of the tale : using narratives for organisational success

By: Allan, Julie.
Contributor(s): Fairtlough, Gerard | Heinzen, Barbara.
Material type: materialTypeLabelBookPublisher: Chichester: Wiley, 2001Description: xiii, 306 p.; ill.: 24 cm.ISBN: 047084227X .Subject(s): Communication in management | Communication in organizations | Corporate culture | StorytellingDDC classification: 658.45
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