Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | 658.827 LIN (Browse shelf) | Available | 031540 |
That gratifying new car smell is actually a manufactured 'new car' aroma. Branding has reached a new frontier. In the future, brands will will have to appeal to the neglected senses: touch, taste, and smell. Martin Lindstrom shows how it can be done.
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